You’ve
probably never heard of me. Yet, I had worked on ad campaigns for some
very big companies over those thirty years. And so that was another
problem that was bugging me me with my work. I was very rarely allowed
to even sign my work, and my illustrations had an ‘short shelf life’, (easy for you to say, Daviz!)
I was one of many unsung heroes in the advertising game. A backroom
boy. I wanted some of the glory! And so, I fired myself, and embarked on
my new venture - Davizindustries. With my agent gone, work was pretty
thin on the ground. I couldn’t waste any time. I set to work on an
educational poster. it was to be based on the Department of agriculture
and fisheries posters that used to decorate fish and chip shops here in
the UK.They were a sea fish identity charts. I was always fascinated by
them. This was the sort of thing…
Not very decorative is it. My idea was to create something of beauty, that would grace anyone’s wall. I struggled…
I
hated this, it was the same old shite I had been doing for ages. Then,
over dinner in a restaurant in Amsterdam, my beautiful partner reminded
me of a Christmas card I had designed, she pointed out that the basic
shape of the whale was right there!
It was!
It was a fantastic Eureka moment! So, using a basic D shape I could now design, rather than draw my poster.
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